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How we evaluate

A transparent 100-point framework applied the same way to every business, including those we are related to.

ModApproved evaluates agencies on six weighted criteria totalling 100 points. Scores are only published when sufficient verified evidence supports each criterion. Commercial relationships, whether affiliate links, sponsorship or shared ownership, never change a score.

Agency evaluation framework

These are the initial framework weights, not existing independently verified scores.

Agency evaluation criteria and their weights
CriterionWeight (of 100)
Reddit-specific expertise25
Service transparency20
Relevant evidence and experience20
Pricing transparency15
Industry fit10
Communication and process transparency10
Total100

How data is collected

We use publicly available information (websites, published case studies, pricing pages), information submitted by businesses, and our own review. Submitted information is labeled until verified.

Evidence requirements

Each criterion requires supporting evidence, for example documented Reddit work for expertise, or published prices for pricing transparency. Where evidence is insufficient, we show “Evaluation pending” instead of estimating a score.

Review frequency

Profiles are reviewed at least every six months and whenever material changes are reported. Each profile shows its last reviewed date and evidence date.

Requesting corrections

Businesses can request corrections through our contact page or by claiming their listing. We respond to correction requests and update profiles where evidence supports the change.

Conflicts of interest

ModApproved shares ownership with Ranketize. It is disclosed on its profile and wherever it is recommended or compared. It is evaluated under the same framework and is never ranked highest by default.

Sponsorship and editorial separation

Any paid placement will be labeled “Sponsored” or “Featured placement”. Payment never affects evaluation scores, and sponsored businesses receive no editorial review advantage.